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Why don’t you trust your employees?

Trust is one of the most essential forms of capital a leader can have. When employees trust their leaders, it unleashes higher performance. Employees are more engaged, productive, and innovative. They experience lower levels of stress and burnout and are more likely to stay in their jobs. Good leaders understand these benefits and actively work to earn and develop the trust of their team members and colleagues.

But sometimes, a lack of trust flows in the opposite direction, and leaders find themselves in the uncomfortable situation of distrusting someone on their team.

In this unique age of remote and hybrid work, it’s perhaps no surprise that a scarcity of trust among leaders for their employees is now at an all-time high, a perspective confirmed in the recently published Microsoft Work Trends Index. Lack of trust in an employee leads to troublesome outcomes. It can cause leaders to feel anxious and frustrated, hesitant to delegate, and prone to micromanaging. Unfortunately, the adverse effects of leader distrust can also extend beyond the specific leader-employee relationship, stealthily diminishing innovation, morale, and performance of the broader team.

Steps to Take When You Don’t Trust Your Employee

Two-way trust is paramount to a healthy and productive leader-employee relationship. If you find yourself in the uncomfortable situation of distrusting a team member, here are five steps to help you address the issue and move forward.

1. Pinpoint the source of your distrust

We often hear (and make!) comments like “I don’t trust them” or “They aren’t trustworthy.” We talk about trust in all-or-nothing terms, but trust is not some global entity — trust is situation specific. Rarely will you distrust everything about someone. For example, you may trust your team member’s technical expertise but not their ability to present their ideas to clients effectively.

Research shows that trust can be broken down into three components:

  • Competency
  • Consistency
  • Character

Trusting someone’s competence entails having faith in their ability to do the job. Consistency is the belief that the person is reliable — they do what they say they’ll do and perform as expected. Finally, trusting their character is believing that they have integrity and care about others and their needs as well as their own. Like the indispensable legs of a three-legged stool, each component of trust is crucial in a relationship.

To move past the black-and-white impasse of “They aren’t trustworthy,” ask yourself: Which component of trust is lacking here? What exactly did this person do or not do that has led to my distrust? Separate facts from assumptions and focus on specific problematic behaviours.

2. Identify the specific situations or assignments where you are willing to trust them

Make a list of the areas in which you do trust your employee, and consider how you might incrementally build on these areas in low-risk ways. Here’s how this might look like:

If you trust your employee to communicate effectively within the team, try involving them in cross-functional meetings or broader discussions.

If you trust your employee’s technical skills, try having them mentor a newer team member or guide them through a complex task.

If you trust your employee’s problem-solving abilities, try assigning increasingly complex tasks or providing more autonomy in tackling problems and coming up with their own solutions.

Focus on clear and frequent communication as you delegate and build on their tasks and responsibilities. Communicate the purpose and desired outcome of the task, your specific expectations and standards, deadlines, and their level of authority in making task-related decisions.

It’s also important to maintain regular one-on-one check-ins to ensure you remain aligned, offer the right amount of support, and create trust. To reduce hesitation in approaching you between these regularly scheduled meetings, share that you have an “open-door” policy.

When we feel like we can’t trust someone, we fear what might happen if we extend our trust, which often leads to more widespread micromanagement. So it’s critical that you give this person the opportunity to prove their trustworthiness. Excessive control and scrutiny will likely reduce their motivation, productivity, and feelings of ownership, which could result in behaviours that further erode your trust.

3. Provide feedback on the specific behaviours that are leading to your distrust

Recall which of the three components of trust is low (competency, consistency, and character) and specify the behaviours that have degraded your trust. For example, let’s say you identified that the source of your distrust is a lack of consistency. What exact behaviours have you observed that make you feel you can’t rely on them? Missed deadlines, failure to follow through on a stated commitment, or failure to respond to you in a reasonable amount of time?

Provide descriptive and specific feedback on the problematic behaviours, describe the resulting negative impact, and align on moving forward productively. For example, you might say, “For the last two weeks, you’ve missed the weekly project status report deadline. Consequently, I haven’t been able to provide a complete project update to the executive team. Can we discuss what’s causing the delay and create a plan to rectify the situation?”

High-quality feedback strengthens relationships with your team member and builds trust. Remember that no one considers themselves untrustworthy, so avoid using the “trust” word during your conversation.

4. Reflect on what you might be doing (or not doing) to contribute to the situation

Each person shapes a relationship’s dynamics and outcomes, so it’s essential to consider your role in the current situation. Trust can erode when employees don’t have a clear understanding of their roles, responsibilities, and expectations. Is it possible that you haven’t provided sufficient clarity or guidance?

Trust is inherently reciprocal. In other words, the more someone trusts you, the more likely you are to trust them in return. As such, try boosting trust in this relationship by shifting your focus away from what this person needs to do to regain your confidence to how you might signal your own trustworthiness. Again, recall the three components of trust. How might you demonstrate your judgment and expertise, integrity and care for them, and your dependability? For example, could you show your character by being honest, transparent, and accountable for a recent mistake?

Also, consider whether a lack of visibility might be contributing to your distrust. With sparser in-person interactions, there’s more room to make negative and baseless assumptions about others. Would scheduling more face-to-face time with this person be helpful? Alternatively, do you need to let go of “seeing” them work and focus on impact instead?

5. Ask yourself whether the breach of trust is irreparable

While trust is a tangible asset you can create in a relationship, sometimes a situation is severely beyond repair; for example, discovering that your team member has lied, breached confidentiality, or engaged in deeply disrespectful behaviour. If a team member has crossed certain boundaries, the right course of action — for the integrity of your leadership and the health of your team — might be to trigger an immediate investigation or consider dismissal.

This unfortunate situation can also develop when the behaviour is less severe, but your dedicated trust-building efforts haven’t led to improvement. In these cases, consulting with HR and considering parting ways may also be warranted. Bi-directional trust is a fundamental aspect of a healthy-employee relationship; without it, the leader, the employee, and the broader team suffer. Create a plan based on the steps outlined above, give it time, and know that trust can be rebuilt in most cases, leading to a happier, more productive workplace for all.

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Sources:

https://www.thoughtfulleader.com/cant-trust-your-team-why-it-really-matters/
https://www.recruiter.com/recruiting/7-reasons-your-employees-dont-trust-you-and-what-to-do-about-it/
https://www.linkedin.com/pulse/why-trusting-your-employees-bad-need-earn-jacob-morgan

Building Trust and Credibility with your Customers

Customers’ happiness is always going to be tricky to achieve and maintain. Although the global economy is growing and thriving in certain industries, Forrester, a market research firm, has discovered that companies shouldn’t rest on their laurels. In fact, according to the Forrester report for 2018 that next year will be a “year of reckoning” for many brands as they face the facts that consumers might not love them as much.

Interestingly enough, customer experience scores have stalled in recent years, without a single brand improving their trust and experience scores from 2016.

One of the main reasons for the halt in customer experience is that clients are interacting with brands more often. More interactions mean more opportunities in building brand loyalty, but it equally provides more opportunities to create unhappy customers, which is what seems to happen. Customer confidence is at a high level at the moment, which means they are more than willing to spend, but unfortunately they don’t trust the vast majority of companies. Customer experience is one of the best ways in which to boost trust. Top survey responses say treating employees well is what drives the experience and helps customers trust a brand, offering the best services and listening to customers concerns and issues.

The Forrester report also revealed that personalised companies will thrive. Instead of trying to serve everyone, brands will have to learn from successful of companies like Facebook and Starbucks and start serving a more narrow set of customers. The most successful companies realise they can deliver more value by focusing on the unique needs of specific customer segments instead of trying to provide everything to everyone. Companies that are suffering in their customer experience scores are Walmart and Amazon due to their numerous products and services.

Transparency Is Crucial

Transparency is a core competency that should no doubt come naturally. Yet so many businesses are struggling coming to terms with what it really means.

Customers and clients are smart and they know when you’re being truthful or when you’re trying to trick them. Honesty is the best policy and they’ll appreciate and admire your company even more when you admit to a mistake or avoiding the topic altogether.

It is recommended that you don’t try to cover up errors. Discuss about the matter at hand, explain how you wish to handle it and thoroughly explain what steps are being taken to prevent any future errors. To implement transparency effectively leading by example is quintessential. Your employees will admire you even more for being honest.

Consistency Brings Harmony

Consistency goes hand in hand perfectly with maintaining great service. Strong internal expectations lead to great external results.

From a business point of view, consistency should exist in every aspect of what the company does:

  • Employees should provide equivalent levels of service.
  • Equipped with all the tools it needs, your sales team should address questions and queries in the same way.
  • The company should stay on course with the current state of products and services, rather than constantly shifting gears to try new tactics or initiatives.

Develop a powerful measurement in order to assess whether something is working. If it isn’t viable anymore, there should already exist a plan B or C.

From a leadership standpoint, consistent performance shows employees what you expect from them. For example, if you miss a meeting without a good reason, don’t be surprised if they consider doing the same when interest serves them.

Great Service Matters

According to the survey done by Concerto Marketing Group and Research Now, when customers have faith in a brand, 83% of them will recommend that specific organisation to others and 82% will continue to use that brand on a regular basis. Although there is hardly any mention about the time you went above and beyond for a client, you’ll definitely hear from the displeased ones if you failed to make a deadline or delivered a product that didn’t operate by the books.

Earning the trust of a customer with great service is an essential first step. How would you want to be treated if you were the client? The hard truth is that service should come naturally, instead of being strategically planned. The more you plan for great service, the less time you’ll actually have to deliver it.

Sure, there will be times when you’ve tried your best and can’t seem to make any headway with a particular problem. But you want to strive for responsiveness and always exceed expectations.

Sealing the Deal

Maintaining solid business relationships does not mean your customers or clients have to like you. Everyone wants to be liked but it is impossible to be liked by every person you come in contact with. However, creating customers and clients for life is more about them entrusting you to deliver on your promises. It takes a lot of effort, but in the end your hard work will pay off again and again, with repeat business, even more referrals and knowing you met and exceeded your customers’ expectations.

Organizations with great customer relationships are able to grow their businesses without tricks, fee cuts or special treatment. You have to be good at what you do, obviously, but having a truly successful business is based on one very simple concept: trust. With trust, you’ll have clients and customers for life. Without trust, you may as well pack your bags and go home. Building trust takes time and a lot of hard work. But is entirely feasible if you and your team work on three of the most important core competencies: service, consistency and transparency.

We have an impressive assessment library with hundreds of dimensions that can be leveraged in creating a custom skills-based assessment that supports your organisation’s specific competencies and unique vision. Please contact us if you need to measure the engagement level in your company.

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Sources:

https://www.forbes.com/sites/forbesfinancecouncil/2017/11/13/ten-ways-to-build-trust-with-new-and-existing-clients/#75edfdda4b0b

https://www.forbes.com/sites/yec/2014/04/22/three-ways-to-build-customer-trust/#5e32c56f22b8

https://www.forbes.com/sites/blakemorgan/2017/11/14/consumer-trust-at-an-all-time-low-says-forrester-in-their-most-recent-report/#607e348c1a19