7 Ways Small Businesses Can Outshine Big Companies in Hiring… If You Have Stopped Wasting Them

When you’re up against large corporations with deep pockets, it can feel like a losing battle. Maybe you’re not able to match their salaries and benefits, but your small business has a powerful, and often under-utilised, secret weapon…

𝗬𝗼𝘂𝗿 𝘂𝗻𝗶𝗾𝘂𝗲 𝗰𝘂𝗹𝘁𝘂𝗿𝗲.

Unlike large companies where employees often complain of feeling like a small cog in a giant machine, SMEs offer a different value proposition by providing a sense of community, direct impact, and genuine autonomy.

Employees get the chance to work directly with founders and senior leadership, seeing the tangible results of their work. Your size allows for agility and flexibility without layers of bureaucracy, and career development can be a personalised path rather than a pre-defined ladder. This is your “Employee Value Proposition (EVP); but if it’s your best kept secret, and potential talent doesn’t know it , you will come off second best in the war for talent.

𝟳 𝘄𝗮𝘆𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘀𝗽𝗿𝗲𝗮𝗱 𝘆𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲:

1. Showcase what makes you special
2. Use social media to tell your story.
3. Showcase your team members.
4. Talk about your mission and values.
5. Empower your people.
6. Trust them with more responsibility.
7. Celebrate wins loudly and often.

Stop trying to be a smaller version of a big company and shine a light on what makes your business unique.

Your size and speed are your biggest strengths, not your biggest weaknesses. You’re just not making them work for you.

What is one thing you can do this week to highlight your Value Proposition?

Share in the comments below! We’d love to hear your thoughts!