Better sales staff equals more sales revenue. It sounds simple. However, an HR management tool can help significantly to increase your salespeople’s productivity.  A complex task fraught with misunderstanding.

Finding high-performing staff involves a specific hiring approach that targets those with precisely the right attributes for the job at hand.

Once you have the right players, it doesn’t stop there. It’s a question of matching them to the right sales roles, managing them and developing the sales team in an ongoing way to ensure maximum efficiency and results.

Remember the old maxim ‘If you can sell, you can sell anything’?

Well, times have changed. Not all sales positions – or reps – are created equal.

According to studies by Herb Greenberg, Harold Weinstein and Patrick Sweeney in their book How to Hire and Develop Your Next Top Performer:

around 50% of sales employees lack the fundamental traits necessary for effective salespeople, and

a further 25% are selling the wrong thing, for the wrong managers, in the wrong place.

That leaves just 25% of salespeople operating to total capacity and producing great results.

So one size doesn’t fit all when finding the right salesperson to sell your product or services.

Financial benefits of hiring the best salespeople

Having a sales team composed of star performers can make a significant difference to your bottom line.

In a study of 100 businesses, Sales Force of Top Producers – A Manager’s (and Owner’s) Dream, reported in Employer’s Advantage, the company’s top performer outsold the bottom performer by a whopping average of 5.7 to 1 – with a range of 3:1 to 9:1.

Just imagine what kind of results you’d get if your entire team worked at the lower margin of 3:1, not to mention 5:1 or higher.

Salesforce Work.com and the TAS Group drew some more shocking statistics from their research. These include:

• Two-thirds of salespeople miss their sales target.
• More than half of all salespeople close less than 40% of potential deals.
• Top-performing sales reps are 250% better at qualifying leads.
• High performers are 2.5 times more likely to be effective qualifiers than the general population.
• Revenue can be up to 25% greater at companies where sales and marketing integrate well.

Talent Management – how do you measure an individual salesperson’s productivity?

All this begs the question, just how productive is your own sales team? Can you measure individual productivity? And once you’ve measured it, how do you replace or improve average or poor performers?

The answer is using the advanced science from the next generation of smart psychometric assessment tools. Our award-winning Great People Inside psychometric testing platform will help you identify those essential success attributes for each sales role. As a result, you can match each position with the right employee.

Great People Inside’s psychometric analysis will tell you:

• what makes your top performers so great
• why your average performers are less effective
• how to improve your least successful performers

How to hire the best people with an hr management tool

The right psychometric assessment tools can help you find the right people for your sales roles.

Applied correctly, the Great People Inside HR management tool can make your recruitment of future high performers up to three times more successful and also significantly reduce sales team turnover. When considering the statistics, these results should be music to any employer’s ear.

Figures reported in Employer’s Advantage show that three out of four new sales employees don’t last the distance. They have, in fact, only a 25% chance of staying with the company for an entire year.

Of those that do stick, only one in 10 go on to become a genuine top performer within three years.

So what is the essential DNA of these star performers?

Many have fundamental traits and attributes that help drive their peak performance for the longer term. Using our validated and reliable customised sales assessments, we work with you and scientifically study your current top-performing salespeople.

These measures enable us to create a customised job profile benchmark specific to your company based on your company’s top performers, not a random benchmark based on a collection of external organisations. A company customised standard means you can clearly see what sets your top performers apart from the rest.

This benchmark can also be used to significant effect when recruiting new sales staff, ensuring that candidates fit these rigorous criteria and carry the ‘work genes’ critical to success in their roles. You don’t take risks when buying a personal asset such as a car, so why risk it when hiring your most crucial business asset.

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