{"id":9889,"date":"2023-07-21T09:24:37","date_gmt":"2023-07-21T07:24:37","guid":{"rendered":"https:\/\/greatpeopleinside.com\/ro\/?p=9889"},"modified":"2023-07-21T12:25:26","modified_gmt":"2023-07-21T10:25:26","slug":"sapte-moduri-in-care-inteligenta-artificiala-va-poate-face-echipa-de-vanzari-mai-eficienta","status":"publish","type":"post","link":"https:\/\/greatpeopleinside.com\/ro\/sapte-moduri-in-care-inteligenta-artificiala-va-poate-face-echipa-de-vanzari-mai-eficienta\/","title":{"rendered":"\u0218apte moduri \u00een care inteligen\u021ba artificial\u0103 v\u0103 poate face echipa de v\u00e2nz\u0103ri mai eficient\u0103"},"content":{"rendered":"\n<p>&#8222;Mai mult cu mai pu\u021bin&#8221;. Este motto-ul vremurilor, mai ales \u00een echipele de venituri. Chiar dac\u0103 bugetele nu sunt t\u0103iate (de\u0219i mul\u021bi o fac) \u0219i obiectivele de venituri nu cresc (de\u0219i, din nou, mul\u021bi o fac), \u00eensu\u0219i procesul de marketing \u0219i de v\u00e2nzare necesit\u0103 mai mult\u0103 munc\u0103 dec\u00e2t \u00eenainte pentru a ob\u021bine acelea\u0219i rezultate &#8211; mai multe activit\u0103\u021bi pentru a face s\u0103 progreseze afacerile, mai multe canale pentru a intra \u00een contact cu cump\u0103r\u0103torii, mai multe persoane pentru a se implica.<\/p>\n\n\n\n<p>Trebuie s\u0103 fim mai eficien\u021bi ca niciodat\u0103 pentru a ob\u021bine acelea\u0219i rezultate. Cu toate acestea, Boston Consulting Group ne spune c\u0103 \u00eentreprinderile irosesc aproximativ 2 trilioane de dolari pe an din cauza ineficien\u021bei, a redundan\u021belor \u0219i a priorit\u0103\u021bilor nepotrivite.<\/p>\n\n\n\n<p>\u00cen calitate de lideri de venituri, ne confrunt\u0103m cu o realitate descurajant\u0103: Dac\u0103 nu ne schimb\u0103m radical modul \u00een care lucr\u0103m, nu ne vom atinge obiectivele &#8211; \u0219i probabil c\u0103 ne vom epuiza pe noi \u00een\u0219ine \u0219i echipele noastre \u00eencerc\u00e2nd.<\/p>\n\n\n\n<p>Dac\u0103 m\u0103 \u00eentreba\u021bi pe mine, apogeul AI nu ar fi putut veni \u00eentr-un moment mai bun. Am fost suficient de norocos s\u0103 fiu CMO al unei companii de tehnologie care se bazeaz\u0103 pe inteligen\u021b\u0103 artificial\u0103, a\u0219a c\u0103 am avut destul timp s\u0103 m\u0103 obi\u0219nuiesc cu ideea. Dar \u0219tiu c\u0103 pentru mul\u021bi lideri de venituri, AI poate p\u0103rea cople\u0219itoare &#8211; ca un lucru \u00een plus de ad\u0103ugat la o list\u0103 de lucruri de f\u0103cut lung\u0103 de kilometri.<\/p>\n\n\n\n<p>Totu\u0219i, dup\u0103 cum v\u0103d eu lucrurile, AI este singurul lucru care ne va permite s\u0103 facem fa\u021b\u0103 momentului \u00een care ne afl\u0103m. Inteligen\u021ba artificial\u0103 generativ\u0103 \u00een mod specific (tipul de care auzim at\u00e2t de mult despre ChatGPT) a ajutat echipa mea s\u0103 fac\u0103 mai mult cu mai pu\u021bin \u00een ultimii doi ani \u0219i ceva, a\u0219a c\u0103 am avut timp pentru \u00eencerc\u0103ri, erori \u0219i perfec\u021bion\u0103ri.<\/p>\n\n\n\n<h2><strong>Mi\u0219carea #1: Accelereaz\u0103 conturile prin c\u0103l\u0103toria de cump\u0103rare<\/strong><\/h2>\n\n\n\n<p>Beneficiu: Accelereaz\u0103 viteza de tranzac\u021bionare<\/p>\n\n\n\n<p>\u0218tim cu to\u021bii c\u0103 multithreading-ul din prima zi are mult mai multe \u0219anse s\u0103 duc\u0103 la o v\u00e2nzare dec\u00e2t single-threading-ul, dar adev\u0103rul este c\u0103 este mult de lucru. A\u0219a c\u0103 are tendin\u021ba de a fi l\u0103sat deoparte.<\/p>\n\n\n\n<p>Inteligen\u021ba artificial\u0103 generativ\u0103 poate fi salvatoare \u00een acest caz. Aceasta poate urm\u0103ri progresul fiec\u0103rei persoane individuale pe parcursul c\u0103l\u0103toriei de cump\u0103rare, poate \u00een\u021belege \u0219i anticipa nevoile acestora \u0219i se poate angaja \u00een conversa\u021bii nelimitate prin e-mail cu context relevant pentru a le deplasa eficient prin proces. Cercet\u0103rile noastre au constatat c\u0103 \u00eentreprinderile care utilizeaz\u0103 AI \u00eenregistreaz\u0103 o \u00eembun\u0103t\u0103\u021bire de 91,3% a vitezei de tranzac\u021bionare.<\/p>\n\n\n\n<h2><strong>Mi\u0219carea #2: Trezi\u021bi conturile moarte<\/strong><\/h2>\n\n\n\n<p>Beneficiu: Cre\u0219tere a canalului de distribu\u021bie din partea superioar\u0103 a canalului de distribu\u021bie<\/p>\n\n\n\n<p>Oportunit\u0103\u021bile moarte, pierdute sau blocate sunt o povar\u0103, dar nu toate speran\u021bele sunt pierdute. Nu vre\u021bi s\u0103 cheltui\u021bi mult timp \u0219i efort pentru ele, dar cu ajutorul AI pute\u021bi \u00eencerca s\u0103 le reangaja\u021bi f\u0103r\u0103 un efort uman intens. Cu date istorice ale contului pentru context \u0219i AI generativ, un asistent de e-mail AI poate crea con\u021binut relevant care v\u0103 men\u021bine \u00een top of mind.<\/p>\n\n\n\n<h2><strong>Mi\u0219carea #3: Niciun cont calificat nu este l\u0103sat \u00een urm\u0103<\/strong><\/h2>\n\n\n\n<p>Beneficiu: \u00cembun\u0103t\u0103\u021birea calit\u0103\u021bii \u0219i a volumului pipeline-ului<\/p>\n\n\n\n<p>\u00centr-o lume ideal\u0103, departamentul de v\u00e2nz\u0103ri ar urm\u0103ri fiecare cont calificat imediat ce acesta ajunge pe biroul lor. Dar atunci c\u00e2nd avem de-a face cu oameni, tot felul de complica\u021bii pot ap\u0103rea \u00een cale. Av\u00e2nd un asistent de e-mail AI programat s\u0103 urm\u0103reasc\u0103 conturile care nu sunt contactate \u00eentr-un interval de timp prestabilit, pute\u021bi evita ca acestea s\u0103 se r\u0103ceasc\u0103.<\/p>\n\n\n\n<h2><strong>Mi\u0219carea #4: Nu ignora\u021bi companiile ce nu se \u00eencadreaz\u0103 \u00een profilul clientului ideal<\/strong><\/h2>\n\n\n\n<p>Beneficiu: Cre\u0219te\u021bi oportunit\u0103\u021bile de v\u00e2nz\u0103ri \u00eencruci\u0219ate \u0219i de parteneriat<\/p>\n\n\n\n<p>O echip\u0103 de venituri se concentreaz\u0103 pe conturile care se \u00eencadreaz\u0103 \u00een profilul clientului ideal (ICP) &#8211; a\u0219a cum ar trebui s\u0103 fie. Dar, \u00een loc s\u0103 ignor\u0103m inbounds care nu se potrivesc PIC, le putem \u00eencredin\u021ba AI pentru a le angaja cu o conversa\u021bie util\u0103 \u0219i relevant\u0103, apoi s\u0103 le direc\u021bion\u0103m c\u0103tre canalul corespunz\u0103tor. La urma urmei, chiar dac\u0103 persoana \u00een cauz\u0103 nu este potrivit\u0103 pentru o anumit\u0103 ofert\u0103, ar putea fi interesat\u0103 de o alt\u0103 ofert\u0103 sau ar putea fi potrivit\u0103 pentru un partener.<\/p>\n\n\n\n<h2><strong>Mi\u0219carea #5: Scala\u021bi capacitatea<\/strong><\/h2>\n\n\n\n<p>Beneficiu: Cre\u0219tere a canalului de distribu\u021bie din partea superioar\u0103 a canalului de distribu\u021bie<\/p>\n\n\n\n<p>C\u00e2nd vine vorba de echipele de reprezentan\u021bi de dezvoltare a afacerilor (BDR), orice decalaj \u00een acoperire poate avea rezultate d\u0103un\u0103toare. Rota\u021bia, acoperirea insuficient\u0103 a teritoriilor de v\u00e2nz\u0103ri \u0219i constr\u00e2ngerile de capacitate pot l\u0103sa o gaur\u0103 \u00een strategia dvs. de comercializare. Inteligen\u021ba artificial\u0103 generativ\u0103 poate ajuta la umplerea acestor goluri, intervenind \u00een locul BDR-urilor atunci c\u00e2nd acestea nu pot comunica rapid. Prin legarea datelor istorice, AI-ul generativ poate crea conversa\u021bii relevante \u0219i semnificative cu cump\u0103r\u0103torii atunci c\u00e2nd BDR-urile dvs. nu pot, \u00eembun\u0103t\u0103\u021bind timpul de r\u0103spuns la lead-urile primite.<\/p>\n\n\n\n<h2><strong>Mi\u0219carea #6: Conturi cu inten\u021bie sc\u0103zut\u0103 \u0219i urm\u0103rirea webinarilor\/evenimentelor<\/strong><\/h2>\n\n\n\n<p>Beneficiu: Rate de conversie crescute<\/p>\n\n\n\n<p>Conturile cu inten\u021bie sc\u0103zut\u0103 au rate de conversie sc\u0103zute, a\u0219a c\u0103 nu este de mirare c\u0103 sunt deprioritarizate. \u0218i urm\u0103rirea webinarilor\/evenimentelor? Ei bine, acesta tinde s\u0103 fie neglijat din cauza problemelor de capacitate. Cu toate acestea, ignorarea oric\u0103rui cont \u00eenseamn\u0103 s\u0103 la\u0219i pe mas\u0103 venituri poten\u021biale. Utiliz\u00e2nd inteligen\u021ba artificial\u0103 pentru a trimite follow-up-uri personalizate pe baza comportamentului \u0219i preferin\u021belor cump\u0103r\u0103torilor, pute\u021bi cre\u0219te ratele de conversie \u0219i pute\u021bi valorifica oportunit\u0103\u021bile de venituri.<\/p>\n\n\n\n<h2><strong>Mi\u0219carea #7: Atribuirea veniturilor<\/strong><\/h2>\n\n\n\n<p>Beneficiu: Determina\u021bi ce campanii, canale \u0219i tactici sunt cele mai eficiente<\/p>\n\n\n\n<p>M\u0103surarea eficacit\u0103\u021bii eforturilor individuale de marketing \u0219i de v\u00e2nz\u0103ri este dificil\u0103 &#8211; exist\u0103 at\u00e2t de multe puncte de contact pe diferite canale \u0219i campanii, astfel \u00eenc\u00e2t s\u0103 v\u0103 da\u021bi seama care dintre ele au ob\u021binut ce anume poate fi o mare decizie de judecat\u0103. Dar instrumentele de atribuire a veniturilor bazate pe inteligen\u021b\u0103 artificial\u0103 fac posibil\u0103 urm\u0103rirea \u0219i m\u0103surarea cu precizie a atribuirii veniturilor, oferindu-v\u0103 informa\u021bii obiective despre ce campanii, canale \u0219i tactici sunt cele mai eficiente \u00een generarea de venituri.<\/p>\n\n\n\n<p>Platforma&nbsp;<a href=\"http:\/\/www.greatpeopleinside.com\/ro\"><strong>Great People Inside<\/strong><\/a> le ofer\u0103, \u0219i pe timp de criz\u0103, organiza\u021biilor posibilitatea de a gestiona \u0219i de a-\u0219i structura opera\u021biunile de HR \u00een procese precum managementul schimb\u0103rii, managementul carierei precum \u0219i dezvoltarea liderilor \u00eentr-un mediu VUCA. Pe baza sugestiilor de training din rapoarte, productivitatea, nivelul de engagement, managementul timpului precum \u0219i planurile de dezvoltare ale angaja\u021bilor pot fi \u00eembun\u0103t\u0103\u021bite considerabil, online \u0219i \u00eentr-un timp scurt.<\/p>\n\n\n\n<p><strong>Contacta\u021bi-ne pentru a afla cum v\u0103 putem ajuta!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/greatpeopleinside.com\/ro\/free-demo\/\"><img src=\"https:\/\/greatpeopleinside.com\/ro\/wp-content\/uploads\/2021\/10\/image.png\" alt=\"Aceast\u0103 imagine are atributul alt gol; numele fi\u0219ierului este image.png\"\/><\/a><\/figure>\n\n\n\n<p>Sursa: forbes.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8222;Mai mult cu mai pu\u021bin&#8221;. Este motto-ul vremurilor, mai ales \u00een echipele de venituri. Chiar dac\u0103 bugetele nu sunt t\u0103iate (de\u0219i mul\u021bi o fac) \u0219i obiectivele de venituri nu cresc (de\u0219i, din nou, mul\u021bi o fac), \u00eensu\u0219i procesul de marketing \u0219i de v\u00e2nzare necesit\u0103 mai mult\u0103 munc\u0103 dec\u00e2t \u00eenainte pentru a ob\u021bine acelea\u0219i rezultate &#8211; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[202],"tags":[343,257,64,342,344,346,169,345],"jetpack_featured_media_url":"https:\/\/greatpeopleinside.com\/ro\/wp-content\/uploads\/2023\/07\/inteligenta-artificiala.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0218apte moduri \u00een care inteligen\u021ba artificial\u0103 v\u0103 poate face echipa de v\u00e2nz\u0103ri mai eficient\u0103 - Great People Inside Romania<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greatpeopleinside.com\/ro\/sapte-moduri-in-care-inteligenta-artificiala-va-poate-face-echipa-de-vanzari-mai-eficienta\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0218apte moduri \u00een care inteligen\u021ba artificial\u0103 v\u0103 poate face echipa de v\u00e2nz\u0103ri mai eficient\u0103 - Great People Inside Romania\" \/>\n<meta property=\"og:description\" content=\"&#8222;Mai mult cu mai pu\u021bin&#8221;. 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Chiar dac\u0103 bugetele nu sunt t\u0103iate (de\u0219i mul\u021bi o fac) \u0219i obiectivele de venituri nu cresc (de\u0219i, din nou, mul\u021bi o fac), \u00eensu\u0219i procesul de marketing \u0219i de v\u00e2nzare necesit\u0103 mai mult\u0103 munc\u0103 dec\u00e2t \u00eenainte pentru a ob\u021bine acelea\u0219i rezultate &#8211; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greatpeopleinside.com\/ro\/sapte-moduri-in-care-inteligenta-artificiala-va-poate-face-echipa-de-vanzari-mai-eficienta\/\" \/>\n<meta property=\"og:site_name\" content=\"Great People Inside Romania\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GreatPeopleInside\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-21T07:24:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-21T10:25:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greatpeopleinside.com\/ro\/wp-content\/uploads\/2023\/07\/inteligenta-artificiala.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1205\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/greatpeopleinside.com\/ro\/#website\",\"url\":\"https:\/\/greatpeopleinside.com\/ro\/\",\"name\":\"Great People Inside Romania\",\"description\":\"Fully customisable assessment and development platform\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/greatpeopleinside.com\/ro\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/greatpeopleinside.com\/ro\/sapte-moduri-in-care-inteligenta-artificiala-va-poate-face-echipa-de-vanzari-mai-eficienta\/#primaryimage\",\"inLanguage\":\"ro-RO\",\"url\":\"https:\/\/greatpeopleinside.com\/ro\/wp-content\/uploads\/2023\/07\/inteligenta-artificiala.jpg\",\"width\":1205,\"height\":646,\"caption\":\"inteligenta artificiala in slujba departamentului de vanzari\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/greatpeopleinside.com\/ro\/sapte-moduri-in-care-inteligenta-artificiala-va-poate-face-echipa-de-vanzari-mai-eficienta\/#webpage\",\"url\":\"https:\/\/greatpeopleinside.com\/ro\/sapte-moduri-in-care-inteligenta-artificiala-va-poate-face-echipa-de-vanzari-mai-eficienta\/\",\"name\":\"\\u0218apte moduri \\u00een care inteligen\\u021ba artificial\\u0103 v\\u0103 poate face echipa de v\\u00e2nz\\u0103ri mai eficient\\u0103 - 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