{"id":8574,"date":"2020-08-05T14:02:34","date_gmt":"2020-08-05T12:02:34","guid":{"rendered":"https:\/\/greatpeopleinside.com\/ro\/?p=8574"},"modified":"2020-08-05T14:02:39","modified_gmt":"2020-08-05T12:02:39","slug":"cum-sa-angajezi-si-sa-iti-mentii-o-echipa-diversa","status":"publish","type":"post","link":"https:\/\/greatpeopleinside.com\/ro\/cum-sa-angajezi-si-sa-iti-mentii-o-echipa-diversa\/","title":{"rendered":"Cum s\u0103 angajezi \u0219i s\u0103 \u00ee\u021bi men\u021bii o echip\u0103 divers\u0103"},"content":{"rendered":"\n<p>Este vorba de mult mai mult dec\u00e2t simpla c\u0103utare a poten\u021bialilor angaja\u021bi.<\/p>\n\n\n\n<p>Atunci c\u00e2nd Steve Perlman, Matt\nHall \u0219i Dan Rubenstein au decis s\u0103 lanseze firma de recrutare Syfter \u00een 2017,\ns-au concentrat pe a construi rapid o echip\u0103. Co-fondatorii, to\u021bi fiind albi,\nau apelat la re\u021beaua lor de cuno\u0219tin\u021be pentru a g\u0103si prima serie de angaja\u021bi.\nRezultatul: Patru dintre primii cinci angaja\u021bi erau b\u0103rba\u021bi albi. \u0218tiau c\u0103 ceva\ntrebuie s\u0103 se schimbe.&nbsp;<\/p>\n\n\n\n<p>&#8222;Am luat decizia con\u0219tient\u0103\nde a angaja pentru diversitate&#8221;, spune Perlman, dar nu aveam un plan. Nu aveam\nidee cum s\u0103 realiz\u0103m acest lucru.&#8221;A doua rund\u0103 de angaj\u0103ri a companiei din\nNew York a inclus o femeie de culoare cu experien\u021b\u0103 \u00een recrutare, pe care o\naduseser\u0103 pentru un post de marketing \u0219i HR. Au \u00eentrebat-o dac\u0103 vrea s\u0103 preia\nrolul de manager cultural \u0219i s\u0103 \u00eei ajute cu angaj\u0103rile. Ea a fost de acord.\nP\u00e2n\u0103 acum, 10 din cei 24 de angaja\u021bi Syfter sunt persoane de culoare, iar 11\ndin 24 sunt femei.<\/p>\n\n\n\n<p>Avantajele unui loc de munc\u0103\ndivers sunt bine documentate: Studiile au relevat c\u0103 diversitatea este corelat\u0103\ncu performan\u021be financiare superioare \u0219i rate mai ridicate de inovare.\nAscensiunea recent\u0103 a mi\u0219c\u0103rii Black Lives Matter a determinat multe companii\ns\u0103 \u00ee\u0219i examineze propriile neajunsuri \u00een ceea ce prive\u0219te diversitatea \u0219i\nincluziunea. Inc. a discutat cu mai multe companii cu echipe diverse despre\npracticile lor de angajare \u0219i management, dar \u0219i despre sfaturile pe care le\npot oferi fondatorilor care \u00eencearc\u0103 s\u0103 aib\u0103 un loc de munc\u0103 omogen.<\/p>\n\n\n\n<p>Pentru Syfter \u0219i pentru alte companii, crearea unei for\u021be de munc\u0103 diverse a fost rezultatul unei variet\u0103\u021bi de practici. De exemplu, startup-ul \u00eei instruie\u0219te pe angaja\u021bi s\u0103 intervieveze candida\u021bii \u00een mod informal, f\u0103r\u0103 s\u0103 fie prezent\u0103 conducerea, apoi s\u0103 \u00eei raporteze acesteia \u0219i s\u0103 voteze dac\u0103 persoana respectiv\u0103 va fi angajat\u0103. Perlman consider\u0103 c\u0103 prin aceast\u0103 abordare se realizeaz\u0103 dou\u0103 lucruri: Se asigur\u0103 c\u0103 \u0219i vocea altora dec\u00e2t a acelor trei fondatori albi de gen masculin se face auzit\u0103 \u0219i li se demonstreaz\u0103 candida\u021bilor c\u0103 firma pune pre\u021b pe opiniile angaja\u021bilor s\u0103i. <\/p>\n\n\n\n<h2><strong>Un sentiment de apartenen\u021b\u0103<\/strong><\/h2>\n\n\n\n<p>Platformele de angajare centrate\npe persoanele de culoare pot ajuta companiile s\u0103 caute candida\u021bi. Compania de\nsoftware de management al rela\u021biilor, Affinity, din San Francisco are\nparteneriate cu astfel de firme, cum ar fi Jopwell.<a href=\"https:\/\/www.inc.com\/profile\/jopwell\">&nbsp;<\/a><\/p>\n\n\n\n<p>G\u0103sirea acelor candida\u021bi este\ndoar o parte din ecua\u021bie, spune Stephani Martin, vicepre\u0219edinte de personal la\nAffinity, laureat\u0103 a premiilor Inc. Best Workplaces (Cele mai bune locuri de munc\u0103)\n\u00een 2020. \u201eDe asemenea, trebuie s\u0103 ai o companie la care oamenii s\u0103 doreasc\u0103 s\u0103\nse al\u0103ture \u0219i \u00een care s\u0103 r\u0103m\u00e2n\u0103\u201d, spune ea. \u201eEste vorba de diversitate, dar \u0219i\nde incluziune \u0219i apartenen\u021b\u0103\u201d.<\/p>\n\n\n\n<p>Affinity organizeaz\u0103 \u0219edin\u021be\nlunare \u00een care angaja\u021bii pot discuta problemele care \u00eei preocup\u0103. Prezen\u021ba este\npe baz\u0103 de voluntariat, dar este \u00eencurajat\u0103. La \u00eent\u00e2lnirile \u00een persoan\u0103,\n\u00eenainte de Covid-19, angaja\u021bii \u00eencepeau conversa\u021biile folosind un produs numit\nThumball, o minge format\u0103 din zeci de panouri cu \u00eentreb\u0103ri scrise pe ele care\nabordeaz\u0103 subiecte cum ar fi de c\u00e2te ori s-au sim\u021bit discrimina\u021bi sau cum au\nr\u0103spuns la glumele derogatorii \u0219i incomode. Un angajat arunc\u0103 mingea c\u0103tre un\ncoleg iar \u00eentrebarea care se nimere\u0219te sub degetul s\u0103u mare este folosit\u0103 pentru\na \u00eencepe o discu\u021bie.<a href=\"https:\/\/www.thumball.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;<\/a><\/p>\n\n\n\n<p>Conversa\u021biile au devenit o provocare av\u00e2nd \u00een vedere c\u0103 angaja\u021bii lucreaz\u0103 de la distan\u021b\u0103. Recent, Affinity a creat un canal Slack numit \u201eLet&#8217;s Talk About It\u201d (\u00een traducere, \u201eS\u0103 vorbim despre asta\u201d), \u00een care angaja\u021bii discut\u0103 subiecte precum Black Lives Matter \u0219i posteaz\u0103 materiale pe teme precum anti-rasismul \u0219i modul \u00een care angaja\u021bii albi pot fi alia\u021bi ai colaboratorilor de culoare.<\/p>\n\n\n\n<h2><strong>Mesajele conteaz\u0103<\/strong><\/h2>\n\n\n\n<p>Angajarea de candida\u021bi diver\u0219i \u00eencepe cu ceea ce aduce \u00een lume compania dvs., spune Dolly Singh, responsabil\u0103 de inova\u021bia \u00een materie de talente \u0219i incluziune \u00een cadrul companiei de servicii la fa\u021ba locului Service Titan, nr. 486 din lista Inc. din 2019 a celor 5000 de companii private cu cel mai rapid ritm de extindere din Statele Unite.\u00a0 Fi\u0219ele de post cu termeni precum \u201eprogramator ninja\u201d sau \u201erock star\u201d, de exemplu, pot p\u0103rea amuzante, spune ea, dar pot comunica \u00een mod incon\u0219tient dorin\u021ba de a angaja un b\u0103rbat. <br>\u201eMulte lucruri pot avea consecin\u021be nedorite\u201d, spune Singh. \u201eMesajele, brandingul \u0219i limbajul dvs. sunt foarte relevante atunci c\u00e2nd vine vorba despre modul \u00een care oamenii din medii subreprezentate vor percepe compania dvs. din exterior.&#8221; Ea recomand\u0103 ca femeile \u0219i persoanele de culoare din companie s\u0103 examineze fi\u0219ele postului.\u00a0<\/p>\n\n\n\n<p>Incluziunea este important\u0103 \u0219i \u00een timpul procesului de intervievare, motiv pentru care Service Titan necesit\u0103 ca cel pu\u021bin o femeie \u0219i o persoan\u0103 de culoare s\u0103 participe la comisiile de angajare ori de c\u00e2te ori este rezonabil. Acest lucru poate constitui o provocare aparte pentru companiile mai mici, recunoa\u0219te Singh, subliniind c\u0103 un startup care caut\u0103 un inginer software ar putea avea o echip\u0103 de programatori de 10 persoane format\u0103 doar din b\u0103rba\u021bi albi. \u00cen acest caz, Singh recomand\u0103 aducerea de intervievatori din alte departamente &#8211; sau chiar \u0219i din afara companiei. \u201eMai ales \u00een cadrul startupurilor\u201d, spune Singh, este esen\u021bial s\u0103 \u00eencerci s\u0103 aduci la un loc c\u00e2t mai multe perspective.\u201d<\/p>\n\n\n\n<h2><strong>O abordare diferit\u0103 a angaj\u0103rii<\/strong><\/h2>\n\n\n\n<p>Nu v\u0103 fie team\u0103 s\u0103 reg\u00e2ndi\u021bi\nmodul \u00een care evalua\u021bi candida\u021bii. Pentru a combate prejudec\u0103\u021bile inerente\nprocesului tradi\u021bional de angajare, compania ipotecar\u0103 digital\u0103 Better.com a\nredus importan\u021ba CV-urilor sau le-a eliminat \u00een totalitate pentru unele\nfunc\u021bii, potrivit lui Arthur Matuszewski, vicepre\u0219edinte Better.com \u00een materie\nde talent. Candida\u021bii primesc \u00een schimb teste cognitive care evalueaz\u0103\nabilit\u0103\u021bile necesare pentru func\u021bia \u00een cauz\u0103. Interviurile pentru func\u021bii din\nv\u00e2nz\u0103ri \u0219i servicii pentru clien\u021bi implic\u0103 apeluri telefonice simulate.\nCandida\u021bilor li se comunic\u0103 acest lucru din timp, ceea ce le ofer\u0103 celor f\u0103r\u0103\nexperien\u021b\u0103 \u00eentr-un anumit\u0103 func\u021bie &#8211; sau celor f\u0103r\u0103 prieteni \u0219i membri ai\nfamiliei care s\u0103 fi lucrat pe posturi similare &#8211; oportunitatea de a se preg\u0103ti.<\/p>\n\n\n\n<p>\u201eNe ajut\u0103 s\u0103 g\u0103sim candida\u021bii\ncare au talent, dar c\u0103rora nimeni altcineva nu le-a oferit ocazia s\u0103 se\nafirme\u201d, spune Matuszewski. Better.com, laureat Best Workplaces 2020, cu sediul\n\u00een New York, a ajuns la num\u0103rul de 3.000 de angaja\u021bi de la fondarea sa \u00een 2014.\nPeste jum\u0103tate dintre ace\u0219tia sunt persoane de culoare.<\/p>\n\n\n\n<p>Efortul de a reduce oportunitatea de discriminare continu\u0103 \u0219i dup\u0103 ce angaja\u021bii au fost recruta\u021bi. Performan\u021ba angaja\u021bilor se m\u0103soar\u0103 prin m\u0103suri obiective. Practicile Better.com reprezint\u0103 o activitate \u00een desf\u0103\u0219urare, spune Matuszewski, men\u021bion\u00e2nd c\u0103 este important s\u0103 ne amintim c\u0103 diversitatea poate s\u0103 influen\u021beze \u0219i ar trebui s\u0103 influen\u021beze fiecare aspect al afacerii dvs.<\/p>\n\n\n\n<p>\u201eDiversitatea nu trebuie\ndeconectat\u0103 de celelalte activit\u0103\u021bi, asemenea unui proiect izolat\u201d, spune el.\n\u201eEa trebuie s\u0103 fac\u0103 parte integrant\u0103 din modul \u00een care v\u0103 gestiona\u021bi afacerea.\u201d<\/p>\n\n\n\n<p>Platforma\u00a0<a href=\"http:\/\/www.greatpeopleinside.com\/\"><strong>Great People Inside<\/strong><\/a>  le ofer\u0103, \u0219i pe timp de criz\u0103, organiza\u021biilor posibilitatea de a    gestiona \u0219i de a-\u0219i structura opera\u021biunile de HR \u00een procese precum managementul schimb\u0103rii, managementul carierei precum \u0219i dezvoltarea liderilor \u00eentr-un mediu VUCA. Pe baza sugestiilor de training din rapoarte, productivitatea, nivelul de engagement, managementul timpului    precum \u0219i planurile de dezvoltare ale angaja\u021bilor pot fi \u00eembun\u0103t\u0103\u021bite considerabil, online \u0219i \u00eentr-un timp scurt. <\/p>\n\n\n\n<p>  <strong>Contacta\u021bi-ne pentru a afla cum v\u0103 putem ajuta!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"http:\/\/greatpeopleinside.com\/ro\/free-demo\/\"><img loading=\"lazy\" src=\"http:\/\/dorudima.ro\/wp-content\/uploads\/2015\/12\/solicita-evaluare-gratuita-blog.png\" alt=\"solicita evaluare gratuita blog\" width=\"167\" height=\"167\"\/><\/a><\/figure>\n\n\n\n<p>Sursa: entrepreneur.com   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este vorba de mult mai mult dec\u00e2t simpla c\u0103utare a poten\u021bialilor angaja\u021bi. Atunci c\u00e2nd Steve Perlman, Matt Hall \u0219i Dan Rubenstein au decis s\u0103 lanseze firma de recrutare Syfter \u00een 2017, s-au concentrat pe a construi rapid o echip\u0103. Co-fondatorii, to\u021bi fiind albi, au apelat la re\u021beaua lor de cuno\u0219tin\u021be pentru a g\u0103si prima serie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[158],"tags":[],"jetpack_featured_media_url":"https:\/\/greatpeopleinside.com\/ro\/wp-content\/uploads\/2020\/08\/echipa-diversa.jpeg","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cum s\u0103 angajezi \u0219i s\u0103 \u00ee\u021bi men\u021bii o echip\u0103 divers\u0103 - Great People Inside Romania<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greatpeopleinside.com\/ro\/cum-sa-angajezi-si-sa-iti-mentii-o-echipa-diversa\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum s\u0103 angajezi \u0219i s\u0103 \u00ee\u021bi men\u021bii o echip\u0103 divers\u0103 - Great People Inside Romania\" \/>\n<meta property=\"og:description\" content=\"Este vorba de mult mai mult dec\u00e2t simpla c\u0103utare a poten\u021bialilor angaja\u021bi. Atunci c\u00e2nd Steve Perlman, Matt Hall \u0219i Dan Rubenstein au decis s\u0103 lanseze firma de recrutare Syfter \u00een 2017, s-au concentrat pe a construi rapid o echip\u0103. 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