{"id":5977,"date":"2017-11-24T15:59:07","date_gmt":"2017-11-24T13:59:07","guid":{"rendered":"http:\/\/greatpeopleinside.com\/?p=5977"},"modified":"2017-11-24T15:59:07","modified_gmt":"2017-11-24T13:59:07","slug":"building-trust-with-customers","status":"publish","type":"post","link":"https:\/\/greatpeopleinside.com\/fi\/building-trust-with-customers\/","title":{"rendered":"Building Trust and Credibility with your Customers"},"content":{"rendered":"

Customers\u2019 happiness is always going to be tricky to achieve and maintain. Although the global economy is growing and thriving in certain industries, Forrester, a market research firm, has discovered that companies shouldn\u2019t rest on their laurels. In fact, according to the Forrester report for 2018 that next year will be a \u201cyear of reckoning\u201d for many brands as they face the facts that consumers might not love them as much.<\/p>\n

Interestingly enough, customer experience scores have stalled in recent years, without a single brand improving their trust and experience scores from 2016.<\/p>\n

One of the main reasons for the halt in customer experience is that clients are interacting with brands more often. More interactions mean more opportunities in building brand loyalty, but it equally provides more opportunities to create unhappy customers, which is what seems to happen. Customer confidence is at a high level at the moment, which means they are more than willing to spend, but unfortunately they don\u2019t trust the vast majority of companies. Customer experience is one of the best ways in which to boost trust. Top survey responses say treating employees well is what drives the experience and helps customers trust a brand, offering the best services and listening to customers concerns and issues.<\/p>\n

The Forrester report also revealed that personalised companies will thrive. Instead of trying to serve everyone, brands will have to learn from successful of companies like Facebook and Starbucks and start serving a more narrow set of customers. The most successful companies realise they can deliver more value by focusing on the unique needs of specific customer segments instead of trying to provide everything to everyone. Companies that are suffering in their customer experience scores are Walmart and Amazon due to their numerous products and services.<\/p>\n

Transparency Is Crucial<\/strong><\/p>\n

Transparency is a core competency that should no doubt come naturally. Yet so many businesses are struggling coming to terms with what it really means.<\/p>\n

Customers and clients are smart and they know when you\u2019re being truthful or when you\u2019re trying to trick them. Honesty\u00a0is\u00a0the best policy and they\u2019ll appreciate and admire your company even more when you admit to a mistake or avoiding the topic altogether.<\/p>\n

It is recommended that you don\u2019t try to cover up errors. Discuss about the matter at hand, explain how you wish to handle it and thoroughly explain what steps are being taken to prevent any future errors. To implement transparency effectively leading by example is quintessential. Your employees will admire you even more for being honest.<\/p>\n

Consistency Brings Harmony<\/strong><\/p>\n

Consistency goes hand in hand perfectly with maintaining great service. Strong internal expectations lead to great external results.<\/p>\n

From a business point of view, consistency should exist in every aspect of what the company does:<\/p>\n